Privacy Policy

This Privacy Policy explains how Redwood Network Ltd(“we”, “us”, or “our”) collects, uses, shares, and protects personal data when you use the Soft Landingwebsite and services (the “Service”). We are the data controller for personal data described here.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

Redwood Network Ltd
Company number: 12723723
Registered office: 1 Wades Hill, N21 1BD, London
Privacy contact: hello@softlanding.rent
ICO registration: ZB351919

2. Personal data we collect

Depending on how you use the Service, we may collect:

2.1 Account and identity data

• email address;
• first name or display name;
• authentication tokens and session information;
• optional phone number (for example, if you enable messaging alerts); and
• responses to onboarding questions (such as how you heard about us).

2.2 Rental search and profile data

• budget, location preferences, commute requirements, and housing criteria;
• saved, rejected, or applied property interactions;
• chat messages with our onboarding assistant or property chat features;
• application packet content you choose to create or share; and
• feedback you submit.

2.3 Technical and usage data

• IP address, browser type, device information, and operating system;
• pages viewed, features used, timestamps, and referral URLs;
• analytics and product event data from our analytics providers, where configured for UK/EU data residency where available;
• advertising and conversion measurement data from Meta (Facebook), including page views, onboarding events (such as sign-up steps), device and browser information, and—where you provide them—hashed email address and first name for advanced matching via the Meta Pixel;
• performance and error logs; and
• cookies and similar technologies (see Section 9).

2.4 Communications data

• support enquiries;
• alert delivery records (email or messaging services); and
• consent and marketing preference records.

We do not intentionally collect special category data (such as health information). Please avoid submitting sensitive personal data in free-text fields unless necessary.

3. How we use personal data and lawful bases

We use personal data for the purposes below:

Where we rely on legitimate interests, we balance those interests against your rights. You may object to certain processing as described in Section 8.

4. AI processing

To provide property evaluations and chat features, we may send relevant listing content and your prompts or preferences to third-party AI service providers. We configure these services to process data only as needed to deliver the feature. Do not include unnecessary personal data in prompts.

AI providers may temporarily process inputs to generate outputs. We do not use your personal data to train public foundation models unless we clearly tell you otherwise and obtain any required consent.

5. How we share personal data

We share personal data only as needed to operate the Service. Recipients may include the following categories of service providers and partners:

• Authentication and database providers — account sign-in, data storage, and core application infrastructure;
• Hosting and performance providers — website hosting, content delivery, uptime monitoring, and performance analytics;
• Product analytics providers — understanding how the Service is used and improving features;
• Advertising and measurement partners — Meta Platforms Technologies (Facebook) via the Meta Pixel, to measure ad performance, attribute sign-ups, and improve our marketing. Meta may also use this data for its own purposes as described in Meta's Privacy Policy;
• AI service providers — generating property summaries, evaluations, and chat responses;
• Mapping and location providers — maps, geocoding, commute estimates, and location visualisation;
• Messaging and notification providers — delivering alerts you request by email or messaging services;
• Professional advisers, auditors, or insurers — where reasonably necessary; and
• Authorities or other parties — where required by law or to protect rights, safety, and security.

We do not sell your personal data. If you publish a shareable application packet link, anyone with that link may view the information you included.

6. International transfers

Some subprocessors may process data outside the UK. Where this occurs, we use appropriate safeguards such as UK adequacy regulations, UK International Data Transfer Agreements, or Standard Contractual Clauses (as applicable) to protect your data.

7. Retention

We retain personal data only as long as necessary for the purposes described in this policy:

• Account data — while your account is active and for a reasonable period afterward to resolve disputes or comply with law;
• Property interaction history — while your account is active or until you delete it;
• Analytics data — typically up to 24 months in aggregated or pseudonymised form, subject to provider settings;
• Support and legal records — as long as needed for compliance and defence of claims.

You may request deletion of your account and associated personal data (see Section 8), subject to legal retention requirements.

8. Your rights

Under UK GDPR, you may have the right to:

• access a copy of your personal data;
• rectify inaccurate data;
• erase data in certain circumstances;
• restrict or object to certain processing;
• data portability, where applicable;
• withdraw consent at any time (without affecting prior lawful processing); and
• lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

To exercise your rights, email hello@softlanding.rent. We may need to verify your identity before responding.

9. Cookies and similar technologies

We use cookies and similar technologies to:

• keep you signed in;
• remember preferences;
• measure usage and improve the Service; and
• maintain security.

Strictly necessary cookies are used based on legitimate interests or contractual necessity. Non-essential analytics and advertising cookies (including Meta/Facebook Pixel cookies such as _fbp and _fbc) should be used in line with your consent choices where required by law. You can manage cookies through your browser settings; disabling some cookies may affect functionality.

You can also control how Meta uses data for advertising through Meta's settings at facebook.com/settings?tab=ads or via industry opt-out tools where available.

10. Security

We implement appropriate technical and organisational measures to protect personal data, including access controls, encryption in transit, and supplier due diligence. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Children

The Service is not directed at children under 18, and we do not knowingly collect personal data from them. Contact us if you believe a child has provided personal data and we will take appropriate steps to delete it.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised version on this page and update the “Last updated” date. Material changes may also be communicated by email or in-app notice where appropriate.

13. Contact

Questions about this Privacy Policy or our use of personal data:
Email: hello@softlanding.rent
Post: 1 Wades Hill, N21 1BD, London